HEINEKEN PREMIERS IN LAE CITY
The world’s number one International Premium beer Heineken is now available in Lae after the successful launch last Friday at the new conference facilities at the Lae International Hotel.
Earlier in the evening, South Pacific Brewery’s Managing Director Stan Joyce addressed the guests in which he announced his delight at the addition of the world’s most international premium beer brand, Heineken®, to the company’s portfolio, in a move that will give Lae consumers a wider choice of brews.
Guests were entertained by visiting singing pop sensation Justin Wellington together with PNG’s number one DJ, Akay47, who together kept spinning tunes that kept the dance floor full all evening.
Heineken® was first brewed 140 years ago in Amsterdam, but since then has travelled the globe bringing joy to consumers from London to Sydney through inventive signature experiences that have set it apart from competitors.
Heineken is now sold at selected outlets in Lae.
Pictured is SP Brewery’s Managing Director Mr. Stan Joyce, CSM speaking during the press conference.