SP BREWERY LAUNCHES NEW EXPORT RADLER BEER
Consumers in Papua New Guinea should be on the lookout for another exciting product that is set to be launched in Port Moresby later this week.
The new product is the South Pacific Export Radler. The Export Radler is a mixture of beer and natural lemon juice with just 2 per cent alcohol.
SP Brewery’s Commercial Manager Damian Dabkowski said the new product compliments the Brewery’s current beer brands and is ideal for drinking with meals, at home with friends and after work.
“The SP Export Radler is targeted specifically to consumers over the age of 18 and appeals to a wide variety of consumers, especially women. This product is proudly brewed in PNG and will be out on shelves across the country from tomorrow.
Consumers are looking for a lighter option as they want to be part of the beer moment and conversation and the Export Radler delivers on beer taste with a refreshing twist of lemon. This is what we like to call ‘double refreshment’.
The exclusive SP Export Radler launch will be at the Lamana Gold Club on Thursday night.
Mr Dabkowski said consumers are very familiar with the South Pacific Export brand and will see the SP Export Radler initially in the 330ml can with the bottle to follow before the year’s end.
Pictured is SPB’s Commercial Manager Damian Dabkowski displaying the SP Export Radler.