NEW DRINK RESPONSIBLY CAMPAIGN LAUNCHED
SP Brewery launched last week its “Keep your Cool, Don’t Drink Like a Fool” drink responsibly campaign. The campaign is developed to educate consumers about responsible drinking to combat the social effects of inappropriate or harmful drinking.
The organization believes that it is through raising awareness of the risks and through active education that responsible long-term consumer behavior can be achieved. Managing Director Stan Joyce said the Brewery is part of a bigger company and globally Heineken aligns itself strongly with the responsible consumption of alcohol.
“The campaign needed to increase awareness of responsible drinking consumption through an emotional connection. Our campaign targets the responsibilities we have to our families and friends.”
The campaign is the culmination of the organisation’s actions over many years to promote respons...
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