Heineken® – the world’s most international premium beer.

The Heineken® story began more than 140 years ago in 1864 when Gerard Adriaan Heineken acquired a small brewery in the heart of Amsterdam, the Netherlands.  It was a small country of natural born explorers who experienced that if you are open to the world, the world is open to you.

In 1869, Gerard Heineken decided to switch from traditional top fermentation to the Bavarian method of bottom fermentation, a totally different technique that produces a clearer, purer beer. The beer is known for its quality; it is referred to as ‘Gentleman’s Beer’. In the words of Gerard Heineken: “I want to create a Pilsner unsurpassed in taste, clarity and color.”

In 1886, Doctor Elion, a student of Louis Pasteur, developed the A-yeast strain, still used today to give Heineken® its characteristic flavour.

Today available in over 170 countries around the world, Heineken® is a full-bodied premium lager that has remained true to its original family recipe since 1886. Heineken® is brewed from the finest of natural ingredients: pure water, 100% malted barley, finest choice hops and the proprietary A-yeast strain that creates its unparalleled and characteristic taste.

Heineken® with its worldly heritage and progressive attitude is perfectly placed to empower its drinkers to demonstrate their openness to new experiences, their confidence and resourcefulness. And to show man everywhere exactly what it means to open your world.

Visit heineken.com to find out more.

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